INTERVIEW WITH OUR DESIGNER
Posted on 2017/04/27
What inspires her? What does her creative process look like? Isabella answers 3 questions about the SAFARI 2017 collection.
" Every season, we choose a destination as our inspiration! "
At FIG since May 2015, Isabella is a woman of many talents. As our main designer, she is reponsible for creating a new collection and colour palette each season. Although she is currently working on the Spring and Fall 2018 collection, Isabella took time to answer a few questions about the current SAFARI collection, which we unveiled online and in stores this week.
1. Do you have a specific creative / research process when designing a new collection?
Isabella: There is no perfect recipe, inspiration can come from everywhere! I love watching the big fashion shows, examining trend books and my enormous Pantone colour binder - it's a good place to start.
We are a travel brand, so I pay attention to the destinations of the moment, international trends not only in fashion but in interior design and lifestyle. Then I start to draw. I sometimes make twelve sketches before choosing one, and developing it. Finally, I make sure to offer variety, to create a collection that is coherent, while respecting FIG’s design language and mission!
2. What were your inspirations for the SAFARI 2017 collection?
Isabella : Every season, we choose a destination that inspires us. The colours, architecture, landscapes or customs of a city or region influence my creative process. The SAFARI collection was inspired by India : its spices, its flavours, its mystical side, and its colourful draped fashion! You can feel this inspiration in the SAFARI colour palette, which is warm and lively. The collection also has an adventurous side, which sticks well with India.
3. How would you describe the SAFARI 2017 collection?
Isabella : A collection for adventurous women, who seek both elegance and practicality. Comfortable designs in a silky soft fabric. Absolute comfort... even when you are out of your comfort zone!
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